“I look for the unique angles in many of my projects and in others. I think that it is important to create 'something' and be concerned with how the media and public are going to respond. True artists may answer only to themselves, but if you are putting it out into the world then you are seriously trying to communicate 'something to somebody'.

In order to reach "whomever" with the best ability, one has to keep abreast of trends as well as create them. One has to cross aesthetic with commercial and vice-versa. This is where art becomes business, and right now business is reopening its doors to all the possibilities.

Years ago... architecture, cars, clothes and magazine ads were exquisite as well as functional. When they 'took down paradise and put up a parking lot’, bland townhouses found the hearts to mass appeal. Fortunately, people are now realizing that they have to respect what's old and create value for what's to come.

You can make money and make history too—or rather, create it! Being good at what you do and bringing it to more people can work. The idea generator can be satisfied by knowing they have offered alternatives, why-nots, new perspectives—thus opening the doors of communication.”